Act!vated Story Theatre

Clients Toolbox

Virtual Promo Video

Thank you for choosing Act!vated Story Theatre for your special event. You can expect a confirmation form within a few weeks of scheduling your show. Please check our online schedule to be sure the time and date of your program are correct. This page provides useful information for both library reading programs and school family nights. It will also be useful for theatres, museums and other venues wishing to draw a crowd.

Be sure and read our article featuring excellent advice shared with us by several of the librarians we've performed for year after year, about how they manage to "pack the house", time and time again.

Publicity Materials for your Program

Photos for the Virtual Program | Press Releases for all upcoming shows
Videos - 30 seconds or less teaser videos to share with your audience
Personalized PSA audio available upon request - just ask!

Encourage your audience to R.S.V.P. on Facebook to help spread the word.

Information you can share with your audience about the Virtual Experience:

Two tales staged for imaginative kids who love stories. Act!vated Story Theatre presents "The Tortoise and the Hare". Drink tea and play tennis with the overconfident tap dancing Hare as you root for the slow and steady Tortoise to win the race. Followed by the Polynesian tale of "Hina Moves to the Moon". Come along for the ride as Hina makes her own way in the world and gets a special invitation from her friend the Moon. The Act!vated Actors pull out all of the stops to engage, delight and educate young audiences. Hula, ukulele, acrobatic tricks, spinning poi balls, silly costumes, comedy and American Sign Language bring these stories to life before a giant over-sized book. Multiple camera angles bring you up on stage and into the action. You will also get to peek behind the curtain to see what happens backstage during a live show.

Running Time: 40 minutes

About the Live Chat Session

During the live interactive session: Learn more about the stories, how the production was filmed and get acting and American Sign Language tips. Plus the performer/creators will answer any questions you may have. 30-45 minutes dependending on level of audience participation.

Target Audience

Act!vated Story Theatre has universal appeal to all types of audiences. Marketing surveys have shown that children's theater attracts not just children, but the entire family. Preschoolers and infants are captivated by the Sign Language and physical comedy in Act!vated plays, students are drawn to the silliness and adults appreciate the witty dialogue.

  • Families The performers promote families working, learning, traveling and playing together.
  • Homeschoolers Contact local homeschoolers and ask them to spread the word to their groups. Let them know the Goza Family homeschools on the road. They may be interested in scheduling additional workshops or lectures for their groups. This is a great group to tap when looking for volunteers to "guest-star".
  • Scout Groups The shows offer opportunities for scouts working on badges in communication, theatre arts, folktales,and reading. These are great groups to tap when looking for volunteers to "guest-star".
  • Deaf/Hard of Hearing and ASL Students The play prominently features American Sign Language, as a means to encourage hearing audiences to explore the language, in addition to making the stories more accessible (an interpreter still should be provided). Deaf and Hard of Hearing are also welcome to participate as "Guest Stars".
  • Theatre Students and Theatre Lovers of all ages. Contact local theatre classes and drama groups and invite them to participate as "Guest Stars".
  • Senior Groups Contact the activity/social directors of retirement centers, inviting them to bring a group from their facility.

Recruiting Guest Stars for your Event

Every show provides an opportunity for up to 12 "Guest-Stars", (outgoing children age 6 and up from your community) to perform small roles on stage in the show. Guest Stars attend a free half-hour pre-show performance workshop to learn their parts.

There are several ways you can use this unique opportunity to generate excitement and publicity:

  1. Hold a contest – i.e. the ones who read the most, get to be in the show.
  2. Call and invite the parents of children you think would benefit most from this experience.
  3. Hold a drawing to pick the lucky winners.
  4. Announce the opportunity in advance and we will cast the roles on a first come, first serve basis.

Please don't stress! The show can and will go on with or without guest stars.

Additional Ways to Publicize

Fun Pre-Show Tie-In Activities

Start setting the stage a month or so in advance by hosting a series of activities that tie in to your upcoming event.

  • In the preceding weeks, choose a story from the folktale library, to read aloud at your standard story time. Encourage the participants to get involved by acting it out as you read to them.
  • Use our Study Guide page for theatre and craft activities that you can incorporate during your story times.

Promoting Online

  • Prominently list the event on your organization's web site and on the sites of your community's various arts organizations.
  • Link to our folktale library, so kids will be able to enjoy stories while they wait for the big day.
  • Social Media: Please @ us on Facebook, Twitter and Instagram when you promote the show on your social media sites and use the hashtag #activatedstory.

Prominently display books related to the show – stories, folktales, theatre, ASL etc.

Community and School Outreach

Reach out to school principals and teachers, daycare centers, Boys and Girls Clubs, Girls Inc., and other organizations that serve the children of your community, with a special invitation to attend. Schools may also be interested in providing their students with workshops, additional performances or storytelling sessions.

CLASSROOM VISITS: Volunteer to spend a few minutes visiting classrooms. Bring along a folktale to read to the students or show them a short video. Let the students know when and where the show will be. Be sure to take along flyers or postcards so the information can be passed on to the parents.

  • Let them know that they will get to see funny stories acted out before a giant oversized book. Have them try to guess how big it is. (6' tall by 8' wide) Demonstrate by holding your hand above your head to show them how tall the book is. And stretch your arms wide to show them how wide it is.
  • The play features physical comedy, acrobatics, and American Sign Language.

More tips for filling the program room at your event -
an interview of experienced librarians across the U.S.

Media Tips

Send media releases to the newspapers and radio and TV stations in the area (including regional public radio and television stations, since storytelling and performing arts patrons often are willing to travel a few miles to attend a good show). Press releases and high resolution color photos suitable for print are available on Google Drive. Encourage newspapers and radio stations to interview the performers in advance. It's nice if the newspaper sends a photographer, or the TV station sends a news crew the day of the show but it won't help bring in the crowds like advance publicity.

Phone Interviews

Local media representative may call the performers in advance for a phone interview, call our toll-free pager/voice mail 1(800) 429-6576 and leave the name, telephone # and possible appointment times so the performers can call in from the road.


Act!vated Story Theatre generates publicity because of the novelty and family appeal. Before sending materials to a publication, call to find out who will cover it and be sure to speak to that person. It is usually a feature writer who covers Arts & Entertainment; there may also be a section for Lifestyles, Education, Family or Special Events. Let them know what materials are available, ask if they would be interested in doing a phone interview with the performers, and invite them to the show. Leave your number so they can call if they have questions or need a quick quote. If they say they can only do an event listing, find out who can actually write a feature story. If they are too busy to do one from scratch, our press releases are designed to be printed as an article. Let reporters know about the Act!vated Story Theatre media page.

FOLLOW-UP: After the materials have been sent, it helps to make follow-up calls to be sure they have reached the right person. Ask the reporter when they are planning to run the story and remind them about the dates. Often there is an Entertainment or Lifestyle section once a week; find out when and be sure it runs in time (if the section or listing comes out on Sunday and the show is on Friday, it should run the week before). The more notice you have given them, the better the chance of high-profile coverage. It is especially important to remind the reporters again as the date approaches.


PSA: Start by calling the appropriate stations and ask who is in charge of reading PSA's (Public Service Announcements). Fax or send the PSA to this person's attention. Ask if there is also a calendar listing of events and fax or send the PSA to this person as well.

A!S are happy to record an audio PSA suited to the event, upon request.

ADDITIONAL AUDIO: Short stories by the Act!vated Story Theatre are available for stations which feature children's programming upon request.